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Introducing Adam Reed, Creative Partner
Adam Reed, Percy & Reed London.
Every creative manufacturing company involved in fashion needs a style icon and creative leadership and Hairaisers are proud to announce that Adam Reed of Percy & Reed Salons in London is our new creative partner.
Adam’s work on the front line of hairdressing has taken him all over the world, tousling and taming the locks of some of the world’s fashion and beauty icons. It’s not all about name-dropping, but Diane Kruger, Sophie Dahl and a few VIP beauty editors from the likes of Glamour, Elle and Grazia are clients – and when they’ve got a hair feature coming up, he’s the one they call.
Paul Percival and Adam Reed spent decades working with the best hairdressers in the industry, tending to the locks of the famous and glamorous. Admirably Paul and Adam wanted what they’d learnt to be available to everyone, not just the A-listers and the fabulously wealthy, so they teamed up and opened two salons in London.
With two very successful salons in London they thought, what next?
What's next was their own range of hair products ranging from Abundantly Bouncy Volumising Mousse to Wonderfully Wavy Texturising Shampoo, They incorporated everything they know to deliver products which really, truly work. So now, the Percy & Reed style – modern, cutting-edge yet wearable for the everyday – can be enjoyed by anyone, which makes the boys very proud. It's this can-do attitude and creative prowess which drew Hairaisers to Adam Reed.